Dubai Summer Surprises: AR/VR Games for Immersive Fun

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Objective

Enhance Dubai Summer Surprises (DSS) with engaging AR/VR games, boosting visitor interaction and enjoyment.

Challenge

Create immersive and interactive AR/VR experiences that appeal to diverse audiences during DSS, enhancing the festival's appeal and engagement.

Solution

Developed a series of AR/VR games and experiences for DSS, including:

• Interactive Shopping Adventures: Gamified shopping experiences in VR, guiding users through virtual malls to find deals and prizes.
• Family-Friendly AR Games: Augmented reality games at various DSS events and locations, providing fun and educational content for children and families.
• Virtual Tours and Treasure Hunts: AR-enabled tours of Dubai's iconic sites and a city-wide treasure hunt, blending physical and digital experiences.

Benefits

• Increased Engagement: Interactive games attract more visitors and keep them engaged longer.
• Enhanced Experience: Adds a modern, tech-savvy twist to traditional festival activities.
• Broader Reach: Appeals to tech enthusiasts and families alike, broadening the festival’s audience.

Features

• Gamified shopping experiences
• Family-friendly AR games
• Virtual tours and treasure hunts
• Real-time performance tracking

Use Cases

• Retail: Boosting foot traffic and sales through interactive, gamified shopping.
• Education: Providing educational content in a fun, engaging manner.
• Entertainment: Offering diverse entertainment options for visitors of all ages.

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