Introduction

The TV commercial we produced for QNB Bank during the 2022 FIFA World Cup in Qatar stands as one of our landmark projects, demonstrating our ability to deliver high-impact, creatively driven, and strategically aligned marketing solutions.

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Scope of Work

Creative Design:

Concept Development

• Theme: "Dream Bigger"
• Objective: To inspire viewers by showcasing the journey of achieving dreams through determination and ambition, resonating with the World Cup spirit.
• Target Audience: Global football fans, potential QNB customers, and social media followers of Khaby Lame and Neymar Jr.

Storyboard & Script

• Storyboard Creation: Depicted key moments of aspiration and achievement.
• Script: Focused on motivational messaging, highlighting personal and collective success stories.

Casting

• Key Figures: Khaby Lame (world's most followed TikTok personality) and Neymar Jr. (international football star).
• Rationale: Leveraged their massive social media followings and inspirational personas to amplify QNB’s brand message.

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Photo & Video Services

Production Planning

• Location Scouting: Selected iconic locations in Qatar and other key sites to highlight the World Cup atmosphere.
• Shooting Schedule: Coordinated with ambassadors’ availability and event schedules.

Photography

• Behind-the-Scenes: Captured images of the production process, engaging audiences on social media.
• Promotional Stills: High-quality photos for use in various marketing materials.

Video Production

• Filming: Utilized advanced equipment and techniques to ensure high production value.
• Editing: Applied state-of-the-art editing tools to create a seamless and impactful commercial.

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Pre & Post-Production Services

Pre-Production

• Planning: Detailed project plan including timelines, resources, and contingency plans.
• Casting & Crew: Selected top talent and technical crew to ensure high-quality output.

Post-Production

• Editing: Included color correction, sound design, and visual effects to enhance the final product.
• Quality Assurance: Rigorous review process to ensure the commercial met all quality standards.

Distribution

• Platforms: Aired on major TV channels, social media platforms, and during live World Cup events.
• Reach: Estimated to have reached millions of viewers worldwide, significantly boosting QNB’s brand visibility.

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Conclusion

The QNB TV commercial for the 2022 FIFA World Cup exemplifies our expertise in executing large-scale projects with precision and creativity. This successful campaign not only elevated QNB’s brand presence but also highlighted our ability to deliver impactful marketing solutions that resonate with a global audience.

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